Diploma in Business in Marketing

The best of both worlds — develop expertise in several areas of marketing practice and gain fundamental understanding of the broader business environment. Experiential learning including client projects, role plays, and software labs provide you with skills and confidence to excel in a variety of marketing and sales careers. Meaningful combination of theory with substantial practical application in integrated marketing communications, content and digital marketing, and other areas of sales and marketing practice. Further skill set enhancements beyond traditional marketing with courses in project management, marketing metrics, Adobe software, graphic and web design, and ethics. Grow your knowledge with up to one year of employment experience through an optional co-op program offering 3 four-month co-op work terms. Study with professors who have worked as marketing professionals and bring their expertise to the classroom. You'll learn to create marketing strategies for real clients. Marketing problem analysis and research. Digital and content marketing strategies and tactics. Sales and Customer Relationship Management concepts. Integrated Marketing Communication tools and practices.