Bachelor of Business Administration - Marketing

Lycoming’s business administration program marries the traditional liberal arts education with an immersive business curriculum to create leaders who truly understand how business works and the impact it can have. Through this program, students can customize their learning path by choosing a concentration in finance, management, or marketing. Business majors benefit from a variety of experiential opportunities that put theory into practice, enhancing their appreciation of diversity and deepening their understanding of business in relation to the government, individual communities, and society as a whole. Comprehensive coursework, small class sizes, and experienced professors enable students to build the strong foundation of critical thinking, writing, and research skills necessary for students to succeed in their careers and entrepreneurial ventures.