SRH Berlin University of Applied Sciences
Fine-tuned marketing strategies drive the core decisions of any modern business. The days of guessing are over – hard data and customer insights now allow marketers to craft laser-targeted messages to an engaged audience. In other words, skilled digital marketing directly influences revenue. The distinguishing feature that sets this programme apart is that it is a business administration degree by nature — it sets you up for a solid career in this environment. The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field. Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor's degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing. Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters. Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills. You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.
Total Tuition Fees: €33,075
Fees are available on request.
No open intake is listed yet. Submit an enquiry and the team can confirm intake availability.
