Bachelor of Arts (Hons) in Advertising, Marketing Communications and Public Relations

Designed to equip students for a successful career in marketing communications and public relations, this undergraduate degree explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice. Studying in London means students will be immersed in one of the world's most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. The course is recognised by the Chartered Institute of Public Relations and students will also have the opportunity to apply for accreditation from the Chartered Institute of Marketing. This career-oriented course explores the contemporary marketing industry, covering the key aspects of modern advertising, marketing communications and public relations. Students will learn techniques and approaches that will help them balance the often conflicting demands of an organisation’s stakeholders, enabling them to deliver clear and consistent results. An International Bright Futures Scholarship in the amount of £3,000 will automatically be applied to eligible students with overseas fee status starting a degree with London Met in the 2024/25 academic year. This scholarship includes a tuition fee reduction for the duration of students' studies and is applicable to both undergraduate and postgraduate courses.