Auckland University of Technology (AUT)
Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree.New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.
Total Tuition Fee: $104,838
Fees are available on request.
No open intake is listed yet. Submit an enquiry and the team can confirm intake availability.
