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AU (AUS) - Australia Masters On-Campus

Master of Business Administration - Marketing Management

Adelaide Institute of Higher Education (AIHE)

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Course code
85BA8CB334
Duration
24 months
Language
English
Institution type
Private
Institution profile
Course overview

Through study of the Marketing Management specialisation as part of their AIHE MBA, students will learn how the Marketing function can assist management meet organisational goals and help graduates develop their leadership potential in or around this functional area. Such a study will equip students for graduate employment opportunities in organisations where Marketing is a key operational focus. Marketing subjects offered cover topics such as marketing strategy, digital marketing with global application, market research, and sales. Students will further research and apply their Marketing knowledge in the Capstone Project whose topic choice will further explore &/or solve issues relating to the Marketing discipline.

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Entry snapshot

Language requirements
IELTS
Minimum score on request
63981ff6a0844ae27fc08a21
Academic requirements
Bachelors
Qualification review required
63982080a0844ae27fc0a93a

Campuses

Adelaide Campus (Main Campus) · AU Melbourne Campus · AU