Bachelor in Business - Marketing Management

The Bachelor of Business at Adelaide Institute of Higher Education will ask you to consider the challenges of contemporary global business environments and encourage you to develop knowledge and skills to embrace cultural diversity and recognise it as an asset to business and the broader community. Knowledge and skills in business management and operations will be developed to make a start in any business-related career and you will grow your awareness of theories and regulations that impact business practices and decision making. The Bachelor of Business provides a broad-based undergraduate business education that prepares you for a multitude of business contexts and roles. Students can also choose to incorporate a Marketing Minor or a Hospitality Major in their studies to improve their future opportunities in marketing and customer service related roles.