Bachelor of Arts (Second Major: Marketing & Public Relations)

Marketing & Public Relations (PR) can be combined with any of the first Majors available in the Bachelor of Arts and provides an introduction to marketing, consumer behaviour, public relations and communication.The structure of the Major allows you to complete the required courses and then choose courses that interest you, including international marketing, services marketing, corporate PR and crisis managementThis Major, combined with a traditional Arts first major, will equip you with skills that apply to many workplaces.For more in-depth marketing and PR content, you should consider the Bachelor of Commerce or Bachelor of Marketing & PR or combine one of these with a Bachelor of Arts to form a double degree.