Bachelor of Arts (Honours) in Digital Content Production and Strategy

BA (Hons) Digital Content Production and Strategy offers a practical degree that takes an authentic approach to your learning enabling you to develop and hone your skills in developing compelling digital content for a range of online platforms. In tandem with content creation, you'll learn about the business and strategy of digital production, including how to work with data sets, manage finance and develop short-, medium- and long-term strategies to enable businesses to use content creation to drive engagement, sales and consumer loyalty. BA (Hons) Digital Content Production and Strategy is designed for individuals who are interested in developing leadership and innovation skills in the field of digital content production and strategy. It's suitable for those who are passionate about creating high-quality content for digital platforms, and who are looking to pursue careers in roles such as Digital Marketing Manager, Content Strategist, and Social Media Manager. You might already be creating your own content or simply enjoy the possibilities of digital communication and want to be equipped to work in this growing industry. This course will enable you to become accomplished in both producing content and understanding the business of content creation.