Bachelor of Science in Business Administration - Digital Marketing

In this program, you’ll develop fun content. But more importantly, you'll learn how to optimize content. Through project-based work, you’ll learn about social media and email marketing, search engine optimization, and marketing analytics. You’ll also earn certifications from two industry-leading organizations: Hubspot and Google. These certifications will demonstrate to hiring managers that you have the skills they are looking for. In an era where online presence is critically important for businesses, organizations seek professionals who can navigate and leverage digital platforms effectively. According to the Bureau of Labor Statistics, marketing managers are among the most highly paid professionals in the modern workforce, with a median salary of $141,490. Furthermore, the number of Marketing manager roles are expected to grow 10% in the next 10 years. The increase in roles will include positions in Digital Marketing. At EC, our Digital Marketing program will keep you ahead of the curve and give you many resume-building skills including analytics, mobile marketing, email marketing, content marketing, and social media marketing. Our Digital Marketing program is offered in a hybrid format through our partnership with Rize Education. Through this consortium of 100+ private colleges, you’ll take a select number of courses online with peers from across the country taught by world-leading experts in this high-demand field. This innovative model gives you access to a global, industry-driven curriculum with the small campus experience you want.