Master of Science - Marketing & Brand Management

Marketing and brand managers make entire brands unique, ensuring they have a sustainable, competitive advantage. They develop brand positioning strategies, design and deliver holistic communication strategies, and manage their implementation and realization. If you have a business-related Bachelor’s degree and want to become one of these sought-after experts, the Master’s program in Marketing & Brand Management (M.Sc.) will give you the expertise you need. On the Master’s program in Marketing & Brand Management (M.Sc.), you will gain in-depth knowledge of various fields of marketing and brand management, based on methods of achieving rigorous consumer understanding. You can also expand your language skills with a German language course and will have the opportunity to develop your professional profile with an elective module, internship, or semester abroad. Find out more here about what you can expect during your studies.