Bachelor of Business Administration Program in Marketing (International Program)

The Bachelor of Business Administration (BBA) in Marketing – International Program is an undergraduate degree designed to equip students with a strong foundation in marketing principles, global business strategies, and cross-cultural communication.The program typically covers core areas such as consumer behavior, digital marketing, brand management, market research, advertising, and international marketing.Students gain analytical and strategic thinking skills through case studies, real-world projects, and internships with multinational companies.Taught in English, the international program emphasizes global business perspectives and often includes exchange opportunities or international exposure.