Course overview
Rooted in a global perspective, our Restaurant and Entrepreneurship curriculum examines food and beverage standards and best practices across Korea, internationally, and in emerging markets. You’ll master the technical foundations of the field while developing essential leadership and managerial skills in areas such as marketing, branding, finance, innovation, and development. Designed for students who have an interest in pursuing a vast spectrum of food and beverage service-oriented careers, Woosong's Restaurant and Entrepreneurship undergraduate program will help you gain the analytical, interpersonal, and organizational skills needed to become a successful hospitality professional. You will learn key concepts, strategies, and practical skills necessary for managing, owning, and operating a successful restaurant, bar, or other food and beverage business. You will develop confidence in your ability to manage your business’s finances and learn key operational functions like menu design, income statement analysis, pricing, margin analysis, supply chain management, guest service processes, and employee engagement and performance.
The Restaurant and Entrepreneurship program will enhance your entrepreneurial abilities and equip you with the knowledge and skills required to be innovative in business. Our unique curriculum allows you to create and develop novel but sound entrepreneurial concepts that span the food and beverage spectrum. Examine business opportunities in food-and-beverage service such as food trucks, quick-service eateries, upscale restaurants, coffee bars, beverage establishments, and virtual service ventures. We provide a strong culinary foundation along with your business and entrepreneurship education. Your practical classes will allow you access to industry-standard equipment, so you will be ready to innovate with confidence. Challenging projects and conversations with industry experts, entrepreneurs, and financiers will give you the confidence to kick-start your own project and define the future of the food and beverage industry. In the classroom, you’ll learn from industry experts and innovators, who bring specialized knowledge and experience across various sectors of the field—from contract foodservice to fine dining, from beverage management to wine and food tourism, and beyond. Outside of class, you’ll have opportunities to expand your network through real-world industry partnerships, simulations, case studies, and events with some of the world’s largest hospitality organizations.
