Master of Business Administration in Management Consulting

These are challenging times for the practising marketing manager. With economic uncertainties impacting marketing budgets and technological change outpacing managers’ capabilities in keeping up, there is a real need to re-evaluate the role of the modern marketing manager and to understand how to achieve efficiency, effectiveness and enhanced credibility in that role going forward. This module engages participants in an active learning environment through exploring and examining contemporary marketing practices in organisations through interactive teaching sessions (for example, interactive lectures, team activities and workshops). Teaching sessions will include a number of marketing topics presented by academics, including practitioner guest speakers. Teaching sessions will engage participants in a series of advanced contemporary issues in marketing practices and related ethical considerations. Marketing ethics which will be discussed, and participants will critically reflect on their key learning, research and transferable employability skills.