The American Business School - Paris
SPECIALIZATION: DIGITAL MARKETING
The Master of Science degree from the American Business School of Paris is accessible after a Bac+3 or Bac+4 and is completed in 1 or 2 years. ABSParis offers a specialization for this degree: Digital Marketing. The Master of Science program include two intensive seminars in professional development including pitching, CV development, professional communications and behavior, and application of academic theory to real world challenges. The digital world continues to evolve, and along with it, new analysis methods and tools are being created. Now, more than ever, it is important to have an understanding of the power and reach of digital marketing. This Master of Science makes it possible for students to develop their understanding and skills using today’s marketing innovations while anticipating those of tomorrow.
Graduates from the Master of Science from the American Business School of Paris must complete a final professional research project or a corporate internship at the completion of their academic courses, providing exposure to the corporate world and building their professional skills and experience. This specialization is designed for students interested in pursuing a career in digital marketing, including web site management, marketing analytics, community management, and new media. Students will learn about new innovations in marketing, and how to apply new technology and tools to reach marketing objectives. Graduates from the program will have the skills necessary to work in social media, website development, and support companies with their marketing decisions
Registration Fees: €320
Tuition Fees: €21,300
Fees are available on request.
No open intake is listed yet. Submit an enquiry and the team can confirm intake availability.
