Master of Marketing (Professional)

The Master of Marketing (Professional) provides a specialised coursework program designed for marketing professionals looking to enhance their current skills or for those seeking a career change to this exciting, fast-paced field. The core curriculum provides an integrated, systematic understanding of market-driven business strategies and decision-making including market research, consumer behaviour, product and brand management, promotional design, internet and social media marketing and marketing analytics. Throughout each subject in the program, students will learn to apply the latest evidence-based theories and ideas to contemporary, real-world marketing challenges through case studies, projects, guest lectures and work integrated learning. Essential management skills of leadership, collaboration, critical thinking, creative problem-solving and communication are refined through  individual and team projects that take on real marketing challenges facing today’s organisations.