Study Deakin’s Bachelor of Marketing (Psychology) and become an expert at uncovering what drives consumers. This course brings together marketing and psychology to give you a unique skill set that is valued across all industries. Develop skills to analyse why people make decisions, then turn those insights into targeted, effective marketing campaigns. Explore how consumers make decisions based on who they are and learn how to apply this knowledge through practical marketing and communication projects. You will graduate with a competitive edge for a wide range of roles and have the option to continue your studies towards becoming a Certified Practising Marketer or registered psychologist.
Fees are available on request.
No open intake is listed yet. Submit an enquiry and the team can confirm intake availability.
