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AU (AUS) - Australia Masters On-Campus

Master of Marketing and Innovation Management

Edith Cowan University (ECU)

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Course code
727807D34D
Duration
24 months
Language
English
Institution type
Public
Institution profile
Course overview

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

 

Total Tuition Fees: $72,200

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Entry snapshot

Language requirements
IELTS
Minimum score on request
63981ff6a0844ae27fc08a21
Academic requirements
Bachelors
Qualification review required
63982080a0844ae27fc0a93a

Campuses

Joondalup campus · AU