Bachelor of Business (Digital Marketing)

The Bachelor of Business (Digital Marketing) is the newest AAPoly’s bachelor’s degree in digital marketing with a business focus. The course will equip students with the skills and techniques required to develop, implement and manage campaigns. Students will learn to manage multidisciplinary, data-driven digital marketing solutions, and develop meaningful approaches to continually evolving trends to measure and optimise traffic. The course will also prepare students to undertake relevant industry certifications, such as the Google Fundamentals of Digital Marketing certification. Students will acquire high level career and work-ready skills in business economics, consumer behaviour, digital business communication, problem solving, negotiation, team building, organisational analysis and coherent strategic thinking in current and emerging Digital Marketing practices within an enterprise. Our experienced teaching staff will ensure readiness for different career roles in large, medium and small organisations, both in the private and government sectors.