Course overview
Certificate IV in Marketing and Communication
Over the next 5-years strong growth is projected in areas such as Marketing and Public Relations, so now is the time to begin studying towards a career in this rewarding, varied, and in-demand field. Over 32-weeks you will develop marketing skills and a broad knowledge base in a wide variety of marketing contexts. You will learn important skills including; how to promote products and services; how to make a presentation; how to conduct market research; and how to apply digital solutions to work processes. Once you have successfully completed your qualification, you may wish to pursue a career in a variety of exciting roles. These include marketing officer, marketing research assistant, or public relations officer amongst others. Alternatively you may wish to further your studies with your Diploma of Marketing and Communication or another Diploma course in the Business Services Training Package.
Diploma of Marketing and Communication
Once you have completed your Certificate IV in Marketing and Communication you may wish to continue to develop your skill-set with Imagine Education’s Diploma of Marketing and Communication. This qualification opens up a higher level of career and educational opportunities. Over 32-weeks you will learn important skills including; planning and implementing sponsorship and event marketing; designing and developing marketing communications plans; managing budgets and financial plans; and planning direct marketing activities. On successful completion of this course you will have the skills needed to pursue a career in such high-level roles as marketing manager or public relations manager. Alternatively you may wish to continue your studies with Imagine Education’s Advanced Diploma of Marketing and Communications.
Advanced Diploma of Marketing and Communication
By choosing to study Imagine Education’s Advanced Diploma of Marketing and Communication you are opening yourself up to very high-level career opportunities in an area recognised as having strong-growth over the next 5-years. Over 32-weeks students will gain the skills and confidence to lead and manage teams of staff and perform at a managerial level. You will learn key advanced skills including; how to develop and implement diversity policy, business plans, strategic plans, marketing plans; and how to manage risk. Students studying this qualification may choose to complete a generic marketing qualification or specialise in direct marketing, public relations, or international marketing. Once you have completed this course you will be qualified to pursue a career in such high-level and in-demand roles as marketing director or strategist, and national, regional, or global marketing manager.
