Bachelor of Arts (Honours) in Marketing

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society. You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world. You will study emerging trends and gain real-world experiences through our partnerships with award-winning digital marketing agencies, giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position. You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world. This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme, making us distinct and internationally recognised for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career.