The Business with Marketing course gives you an in-depth understanding of business from the viewpoint of the marketing function. It is one of the pathways available in the Business Management degree cluster. The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing. On the Business with Marketing degree you will:
- -Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management
- -Learn the principles of marketing and understand different approaches to marketing
- -Become familiar with the tools and techniques available to develop and understand the nature of the demand for a product or service within a market
- -Learn about different areas of marketing and how they all relate to one another
- -Consider the impact on marketing on future developments in business
- -Recognise the ethical issue surrounding business and be able to practise responsible management.
Total Tuition Fees: £81,000
Fees are available on request.
No open intake is listed yet. Submit an enquiry and the team can confirm intake availability.
