Bachelor of Science in Marketing Analytics

Marketing Analytics studies data to evaluate marketing activities. Students will learn to analyze data through accepted approaches and procedures that results in enhanced decision-making for marketing professionals. Marketing analytics studies patterns in economic and consumer data that can be used to improve an organization’s marketing strategy. This major will provide a good foundation for the program at Moravian.The marketing analytics major provides an excellent background for careers in consumer products, B2B, nonprofit and entrepreneurial organizations. It also gives students a solid foundation to pursue an MBA or Master of Science in Data Analytics. Students can pursue careers in predictive analytics, market research, business operations, consumer insights, web and digital campaign analytics and consulting.