Artificial intelligence and machine learning is now used by all marketers in almost every aspect of their work. Whether predicting customer behaviours, automating targeting, or enhancing bespoke mass communications, AI is at the heart of modern marketing. This course will place you at the forefront of the industry and our graduates will be thought-leaders in this emerging and exciting sector. The modern marketing toolkit utilises AI for content personalisation, predictive analytics for customer insights, and targeting decisions. Using machine learning, the customer journey can be mapped and predicted, and the customer experience is bespoke and enhanced even when dealing with massive customer databases. Dynamic content can change in line with a million or more customer touchpoints to provide an ever-changing automated engagement tailored to the individual. This course will position you at the cutting edge of this graduate job market. You’ll graduate with the skills, knowledge and expertise to maximise the opportunities this new technology will provide for the digital marketing sector.
Total Tuition Fees: £50,700
Fees are available on request.
No open intake is listed yet. Submit an enquiry and the team can confirm intake availability.
