Bachelor of Business Administration - Marketing

As a Marketing major at St. Edward’s, you’ll learn the fundamentals of promoting a message or product in today’s highly digital, crowded marketplace.Gain a solid foundation in business principles through courses focused on management, research, analytics, e-commerce and social media. You’ll develop the practical skills marketing jobs require: content creation, conversion rate optimization, social media marketing, data analysis and more. Apply what you learn to hands-on projects, like developing a social media marketing plan for a real-life client, and creating and implementing a marketing plan for a company or nonprofit.