Bachelor of Business Administration in Marketing (Optional Co-op)

The B.B.A. program offers the most in-depth approach to business studies. B.B.A. students can select among seven concentrations and among six minors to develop complementary knowledge and competencies. We also offer a Co-operative Education program and an Honours program.The Marketing concentration aims to build the skills that students need for an exciting career in marketing. We combine academic instruction and hands-on experience to build important intellectual and professional tools that ignite students’ ingenuity and communication skills. We expose students to cutting-edge marketing techniques, encourage their creativity and develop their critical thinking, analytical, strategic and leadership skills.