Course overview
Public relations is a fast-paced field, which combines different media-related jobs. The curriculum is designed to allow students to master all elements of the public relations process – from research, planning, communication, and evaluation, to strategies and tactics used, the incorporation of multimedia elements, and the application of public relations in society today.Public relations students are exposed to critical thinking, ethical reasoning and problem solving in core and major classes. They integrate these important skills with applied skills such as writing, strategic thinking and knowledge of emerging media in their curriculum.Public Relations majors gain a significant "hands-on" experience while they are at Auburn. The program is proud of our service-learning component, and requires students to work in teams with community partners in many of our classes. Through these projects, students are able to gain real-world experience while still in the classroom. Students are also required to complete an internship as part of their curriculum, where they gain on-the-job experience and develop networking opportunities.
