Bachelor of Science in Business - Marketing

Marketing majors discover the interrelationship of marketing with other functional areas of business. Marketing is the fundamental revenue driver within the organization. The interface with consumers helps to inform the directions companies and organizations can take to better anticipate and solve consumer needs. Marketing majors have rich and robust careers through business to business engagement that involves partnerships through professional selling and sales management. Our students have opportunities to conduct internships and work for advertising agencies and digital marketing firms. Some of our students find ways to take strategic marketing into aspects of supply chain management careers. Also, retail offers opportunities for marketing majors as well as entrepreneurial ventures.