Bachelor of Business Administration (BBA) - Marketing

The Bachelor of Business Administration (B.B.A.) with a concentration in Marketing is designed to provide students with the knowledge and skills necessary to create and implement effective marketing strategies that drive value for customers, clients, partnersand society at large. This program equips students with a deep understanding of key marketing concepts such as product development, pricing, distributionand promotional strategies. Students will also gain insight into consumer behavior, learning to gather and interpret data on customer needs and decision-making processes. With a strong focus on new and emerging technologies, students will be prepared to leverage digital tools across media, retailand other sectors to build competitive marketing strategies. Throughout the program, students benefit from personalized advising services provided by the College of Business and Management at the University of Illinois Springfield. These resources help students tailor their academic path to meet both degree requirements and personal career aspirations. The program also requires an internship experience, enabling students to gain hands-on, real-world marketing expertise, essential for building a successful career in the field.