Marketing majors develop a broad working knowledge of the theory and practice of marketing. Program flexibility and adaptability to special interests is provided by electives within and outside the major. Majors begin with courses in the liberal arts and core business courses in marketing, organizational behavior, quantitative analysis, economics, finance, business law, and accounting. Your junior and senior years will focus on higher-level required courses and electives, such as consumer behavior, marketing research and international marketing. All students prepare a marketing plan for a client as a degree requirement, and they graduate with a range of projects demonstrating their skills and job readiness. The program includes an advertising course called American Advertising Federation, in which students create a national advertising campaign for a real national advertiser, then present it at a national AAF competition in New York.
Today's marketing professionals need to know not only how to craft an online message, but how to optimize the chance that it lands high on the list of results generated by an online search engine. Then there's Instagram, Snapchat, Twitter, YouTube, Facebook and other social media outlets; an industry of its own, with an audience — a customer base, if you will — in the millions. Today's marketers are innovators and integrators who can communicate effectively across a broad media spectrum.
Total Tuition Fees: $162,000
Fees are available on request.
No open intake is listed yet. Submit an enquiry and the team can confirm intake availability.
