The B.A. in Strategic Communication enables students to demonstrate knowledge of how various entities such as businesses, non-profits, government agencies, and grassroots movements, as well prominent individuals and leaders, create targeted, research-based, trustworthy, and creative communication to accomplish their goals within their organizations and communities as well as external audiences. Students learn and practice various communication skills, and achieve an understanding of the work of communication strategists. Students gain knowledge regarding ethics in communication, collaboration, futuristic thinking, the media’s role in society, the influence process through messages, and how communication flows between leaders and followers in group and organizational settings.
Fees are available on request.
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