Bachelors of Business Administration in Marketing and Communication

The Bachelor of Business Administration (BBA) in Marketing & Communication at New European College in Munich is a full-time, English-taught degree designed to be completed in 3 to 4 years (6–8 semesters), awarding a Dutch-accredited BBA (240 ECTS) through Wittenborg University of Applied Sciences . The curriculum starts with broad business fundamentals covering marketing, finance, economics, entrepreneurship, and communication—then delves into the specialization with modules such as Mass Communication, Public Relations, Company Branding, Marketing Research, Niche Marketing, and E-Presence . NEC emphasizes a highly practical and interactive learning experience with small class sizes (maximum around 25 students), enriching education through case studies, project work, corporate visits, guest lectures, and project weeks . To further sharpen managerial and communication skills, the program includes foreign language courses, communication workshops, management seminars, and a compulsory three-month internship . In their final year, students often design a comprehensive company communication plan or a marketing strategy as part of a business plan. Graduates of this program are well-prepared for diverse marketing-related career paths in areas like brand management, public relations, advertising, promotions, corporate communications, and digital marketing.